About Our Pharmaceutical Consulting Firm

SmartPharma has provided expert pharmaceutical product support since 2007. Our team, consisting of Brian Zorn, PharmD and Katie MacFarlane, PharmD, offers high-level, custom consulting services for pharmaceutical and biotech companies around the world. Due to the nature of our small firm, we pride ourselves on our efficiency, hands-on approach and long-lasting relationships with clients. We also maintain strong collaborative relationships with functional area experts in creative services, reimbursement and medical writing – to name a few.

When you work with SmartPharma, you are linked with top-tier experts with high-level knowledge about the pharmaceutical industry. We have decades of experience including early product planning, product development, pricing and reimbursement, marketing, sales and advertising and our goal is to offer the guidance you need to experience product success. We ensure our clients feel like we’re their reliable partners in the decision-making process when getting their product market ready.

Our areas of expertise span nearly all therapeutic areas including women’s health, infectious diseases, neurology, dermatology, ophthalmics and gastroenterology; however, with our scientific background and experience, we can apply our skills in nearly all therapeutic areas and global markets.

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Each of our partners has more than 30 years in the industry and boasts extensive experience in pharmaceutical product development and commercialization. Prior to starting SmartPharma in 2007, we’ve built and managed many successful brands and brand teams and have substantial product launch experience.

Katie MacFarlane, PharmD
Managing Partner

Past Experience

  • CCO, Agile Therapeutics
  • VP Marketing, Sales and New Product Development, Warner-Chilcott
  • Regional Sales Dir., Pfizer
  • Sr. Dir. Marketing, Parke-Davis
  • Clinical R&D, Parke-Davis and Hoffmann-LaRoche


Brian Zorn, PharmD
Managing Partner

Past Experience

  • Founder and General Manager, Trio Advertising
  • Sr. VP, ICC Advertising
  • Brand Lead, Marketing, Euro RSCG
  • Sr. Dir. Marketing, Parke-Davis
  • Product Manager, New Product Planning, Parke-Davis
  • Global market research, analyst, sales, Parke-Davis

Why Choose SmartPharma?

  • Team of senior pharmaceutical executives who have commercial operations expertise

  • Real-world, in-line marketing responsibility for many key brands pre-launch to launch and life-cycle management

  • Diverse experience in marketing, medical, drug development, sales/sales management and advertising

  • Knowledge of multiple therapeutic categories

  • Rare combination of scientific background and commercial execution

  • Collaborative partners available to support strategic deliverables


I thought SmartPharma’s work was absolutely top-shelf.  I was blown away.

CEO, Biopharma Startup

Our investors were very pleased with SmartPharma’s work and output… very helpful and impressive work.

CEO, Biopharma Startup

SmartPharma articulated an extremely complex treatment paradigm really well.

Development Lead, Biopharma Startup