What is the size of an established or completely new market? Is there an unmet market need? We will help you determine the market opportunity and make recommendations on how you can optimize the potential of your product based on well-defined data and assumptions.
We take a customized approach to every client’s unique situation. We know what investors are looking for and our evaluations have been utilized in many transactions, including capital raises, IPOs, licensing and acquisition.
SmartPharma assesses the market landscape and dynamics, including current and future competitors and pricing and reimbursement pressures. We conduct extensive secondary research to analyze epidemiologic and clinical data.
We conduct primary market research to develop insights from physicians, other healthcare providers, managed care payers, patients, and patient advocates and caregivers. We customize qualitative and quantitative studies and have conducted research with thousands of HCPs and consumers.