Direct Outreach via Patient Support/Advocacy Groups and Social Media
SmartPharma identifies individuals and groups on social media platforms such as Facebook, Instagram, Reddit, Twitter, blogs, etc., and reaches out directly to inform potential patients about a clinical trial.
We also work to develop relationships with advocacy groups to enlist their help in recruitment. In addition, we supplement these personal elements with targeted digital advertising to identify a study’s audience on a broad scale.
By tapping into support group networks, and addressing specific demographics, interests and other information through digital advertising, we identify potential participants who are not in the database of study sites or contract research organizations.
We engage the interest of potential participants by meeting them where they hang out or where they are searching for information or support.